Covid-19 impact: Edtech, gaming companies ad volumes up sharply in pandemic

The ad volumes for edtech grew by 300% and for gaming by 200% between March-October 2020 over the same period last year from Management ht...

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Shikhar Dhawan signs marketing and management agreement with IMG Reliance

IMG Reliance has Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Krunal Pandya, Shreyas Iyer in its roster from Management https://ift.tt/2OP...

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The Strategist Quiz #673

The Strategist Quiz #673 from Management https://ift.tt/2CTnQdK via IFTTT

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Answers to the strategist quiz 670

Answers to the strategist quiz 670 from Management https://ift.tt/2Z1tuDj via IFTTT

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The Strategist Quiz #671

The Strategist Quiz #671 from Management https://ift.tt/3gqg61B via IFTTT

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IIM Bangalore jumps 25 places to break into top 50 of QS EMBA Rankings

There are also two new Indian entries into the EMBA Rankings this year, including Indian School of Business (ISB) debuting at 81st position,...

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How tech firms are helping build robust local supply chains amid Covid-19

Now that many areas are out of bounds for big retailers for various reasons, is there an opportunity for local kiranas? from Management ht...

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Hurt by consumption slowdown earlier, small brands bounce back in lockdown

Over 150 new players seen in hygiene category alone; food business also sees similar rush from Management https://ift.tt/34LVmN9 via IFTT...

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Amul brings nostalgia back in ads to stay relevant amid Covid-19 lockdown

Leaning in on nostalgia and its long-standing relationship with customers, the legacy brand strives to be seen and heard amidst a lockdown ...

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What to prioritise? Challenges galore for business leaders post lockdown

What will be the priorities for business leaders as and when employees come back to work? from Management https://ift.tt/3e8Oxtc via IFTT...

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How retailers upped the ante to deal with supply chain constraints

The biggest lesson in the situation is redefining the hygiene of the shopping environment, which will now be an ongoing exercise, says Big B...

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Recovery for brands look difficult as anxious consumers maintain distance

India among the top 3 nervous nations in the world; consumers expect long-term spending to be hit, want brands to spread optimism and cheer:...

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Competitors join hands to tide over supply-chain challenges amid lockdown

Towards the end of last week, at least three such tie-ups were announced from Management https://ift.tt/39J5irI via IFTTT

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Answers to the Strategist Quiz #657

Answers to the Strategist Quiz #657 from Management https://ift.tt/2XbOCGI via IFTTT

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The Strategist Quiz #658

The Strategist Quiz #658 from Management https://ift.tt/39J2H0I via IFTTT

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With witticisms, warnings & videos on lockdown, cops turn stars on Twitter

From being quick to quell rumours and call out fake news to using popular movie dialogues to tell people to stay in, the Mumbai Police Twitt...

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From BMW to M G Motor, auto brands shift gears on the virtual highway

Specific tailored marketing pitches using first party data, smoother payment and financing processes and digital launches are among the ways...

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Stay home, stay safe: Brands try to convey message of optimism amid crisis

Advertisers ask consumers to stay calm and keep their distance, find ways to keep the engagement going under a lockdown from Management ht...

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Summer internship at top B-schools deferred or made virtual due to Covid-19

In some cases, existing internship offers have even been cancelled or squeezed to 5 weeks from the normal 7-8 weeks from Management https:...

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HUL eyes bigger market with VWash, seeks larger presence in pharmacies

On Monday, the company announced it was buying VWash, an intimate hygiene brand from Glenmark Pharmaceuticals from Management https://ift....

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